Privacy Policy

Last updated · September 2, 2026

This Privacy Notice for Common Villager (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

Download and use our mobile application (Dawgz), or any other application of ours that links to this Privacy Notice
Use Dawgz, an app that provides AI-powered training, health guidance, and personalized care for your dog
Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at team@commonvillager.com.

Summary of key points

This summary provides key points from our Privacy Notice.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. This includes account details, information you provide about your dog (including its name, age, breed, and health and behavioral information), photos you submit, messages you send to our AI features, and your subscription and usage data. Learn more about personal information you disclose to us.

Do we process any sensitive personal information? We do not process sensitive personal information about you (such as your racial or ethnic origin, sexual orientation, or religious beliefs). We do collect health and behavioral information about your dog (such as medical conditions, medications, and behavioral issues) so we can personalize training and guidance. Learn more about the information we collect.

Do we collect any information from third parties? When you sign in using Apple or Google, we receive basic profile information (such as your name and email) from those providers. We also receive install attribution information from our analytics and advertising partners.

How do we process your information? We process your information to provide, improve, and administer our Services, generate your dog's personalized training and guidance, communicate with you (including marketing emails, if you have opted in), measure marketing performance, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations and with which parties do we share personal information? We may share information with service providers that help us operate the Services, including cloud, AI, subscription, email, and analytics/attribution providers. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us at team@commonvillager.com. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.

1. What information do we collect?

Personal information you disclose to us

In short: We collect personal information that you provide to us, including account details, information about your dog, photos, and the messages you send to our AI features.

We collect personal information that you voluntarily provide to us when you register on the Services, complete onboarding about your dog, use the features of the Services, or otherwise when you contact us.

Personal information provided by you. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

account information, such as your email address, password, and name (if you sign in with Apple or Google)
information about your dog, such as its name, age, breed, and health and behavioral details you provide during onboarding and while using the Services
content you submit when using our features, such as messages, questionnaire responses, and photos

We use the information you provide about your dog to personalize your training and guidance. Some of these details relate to your dog's health and behavior; while they concern your pet rather than you personally, we handle them with care.

Payment and subscription data. We offer subscriptions managed through the Apple App Store. When you make a purchase, your payment is processed by Apple, and we receive your subscription status and transaction information. We do not collect or store your payment card number. You may find Apple's privacy notice here: https://www.apple.com/legal/privacy/en-ww/.

Social media login data. We provide you with the option to register and log in using your Apple or Google account. If you choose to do so, we will collect certain profile information about you from that provider, as described in the section “How do we handle your social logins?” below.

Application data

If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:

Mobile device access. We may request access or permission to certain features from your mobile device, including your camera and photo library, so that you can add a photo of your dog. If you wish to change our access or permissions, you may do so in your device's settings.
Push notifications. We may request to send you push notifications regarding your account, training reminders, or certain features of the application(s). If you wish to opt out from receiving these types of communications, you may turn them off in your device's settings.

This information is primarily needed to provide the Services, maintain their security and operation, troubleshoot issues, and for our internal analytics and reporting purposes.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In short: Some information — such as your device characteristics, app usage, and attribution identifiers — is collected automatically when you use our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not necessarily reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, device characteristics, operating system, language preferences, device identifiers, country, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, to measure the performance of our marketing, and for our internal analytics and reporting purposes.

The information we collect includes:

Log and usage data. Log and usage data is service-related, diagnostic, usage, and performance information our systems automatically collect when you access or use our Services. This may include your device information, app version, settings, and information about your activity in the Services (such as the date/time stamps associated with your usage, features you use, and actions you take), as well as error reports and crash data.
Analytics and attribution data. We use analytics and attribution tools to understand how the Services are used and to measure the effectiveness of our advertising. This may include device identifiers, and, where you grant permission via Apple's App Tracking Transparency prompt, your advertising identifier. See “Controls for do-not-track features and app tracking” below.

Google API. Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2. How do we process your information?

In short: We process your information to provide, improve, and administer our Services, to generate your dog's personalized training and guidance, to communicate with you, to measure marketing performance, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
To deliver and personalize our Services. We process the information you provide about your dog and the content you submit to generate AI vet and trainer chat guidance, personalized training plans, and related features.
To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
To measure and optimize our marketing. We process attribution and analytics information to understand how users find our app and to evaluate the effectiveness of our advertising campaigns.
To send you reminders and communications. We may process your information to send push notifications and other communications about your account and training.
To send you marketing and promotional communications. If you have opted in, we use your email address to send you training tips, product news, and offers for our subscriptions and related services. You can opt out at any time — see “Opting out of marketing communications” below.
To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.

3. What legal bases do we rely on to process your information?

In short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose, such as sending you marketing communications by email or enabling app tracking for advertising measurement. You can withdraw your consent at any time. Learn more about withdrawing your consent.
Performance of a contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
Legitimate interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to analyze how our Services are used so we can improve them, and to measure and improve our marketing.
Legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
Vital interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, such as sending you marketing emails, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
For investigations and fraud detection and prevention
For business transactions provided certain conditions are met
If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
For identifying injured, ill, or deceased persons and communicating with next of kin
If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
If the collection is solely for journalistic, artistic, or literary purposes
If the information is publicly available and is specified by the regulations
We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments

5. Do we offer artificial intelligence-based products?

In short: Yes. We offer products, features, and tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, “AI Products”). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Use of AI technologies

We provide the AI Products through third-party service providers (“AI Service Providers”), including Google. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products

Our AI Products are designed for the following functions:

AI chat consultations with our vet and trainer assistants
Personalized training plans and progress guidance

How we process your data using AI

All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreements with our AI Service Providers. The AI features are intended to provide general training and informational guidance and are not a substitute for professional veterinary advice, diagnosis, or treatment.

7. How long do we keep your information?

In short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

We may retain a record of your email address on a suppression list after you unsubscribe or delete your account, for the sole purpose of making sure we do not send you further marketing emails.

8. How do we keep your information safe?

In short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. What are your privacy rights?

In short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section “How can you contact us about this notice?” below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent

If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section “How can you contact us about this notice?” below, by turning off Settings → Communications in the app for marketing emails, or — for app tracking used in advertising measurement — by adjusting the tracking permission for Dawgz in your device's settings.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing communications

You can unsubscribe from our marketing emails at any time by opening the app and turning off Settings → Communications → Training Tips & Offers, by clicking the unsubscribe link in any marketing email, or by contacting us at team@commonvillager.com. You will then be removed from our marketing lists. We will still send you service-related messages that are necessary for your account, such as receipts, subscription notices, and password resets.

Account information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

If you have questions or comments about your privacy rights, you may email us at team@commonvillager.com.

10. Controls for do-not-track features and app tracking

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

App Tracking Transparency. On Apple devices, we use Apple's App Tracking Transparency framework. Before we use your device's advertising identifier (IDFA) for advertising attribution and measurement, we will ask for your permission. You can change your choice at any time in your device's Settings under Privacy & Security → Tracking. If you do not grant permission, we still rely on privacy-preserving measurement (such as Apple's SKAdNetwork) that does not use your advertising identifier.

11. Do United States residents have specific privacy rights?

In short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.

Categories of personal information we collect

The table below shows the categories of personal information we have collected in the past twelve (12) months. The table includes illustrative examples of each category and indicates whether we collect that category.

Category	Examples	Collected
A. Identifiers	Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name	YES
B. Personal information as defined in the California Customer Records statute	Name, contact information, and payment/subscription information	YES
C. Protected classification characteristics under state or federal law	Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data	NO
D. Commercial information	Transaction information, purchase history, and subscription details	YES
E. Biometric information	Fingerprints and voiceprints	NO
F. Internet or other similar network activity	Usage data, app activity, and interactions with our application	YES
G. Geolocation data	Precise device location	NO
H. Audio, electronic, sensory, or similar information	Images (such as the photo of your dog) created in connection with using the Services	YES
I. Professional or employment-related information	Business contact details, job title, work history, and professional qualifications	NO
J. Education information	Student records and directory information	NO
K. Inferences drawn from collected personal information	Inferences and AI-generated outputs (such as personalized training plans and health scores) derived from the information you provide	YES
L. Sensitive personal information	Information revealing characteristics such as racial or ethnic origin, religious beliefs, or precise geolocation	NO

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

Receiving help through our customer support channels;
Participation in customer surveys or contests; and
Facilitation in the delivery of our Services and to respond to your inquiries.

We will use and retain the collected personal information as needed to provide the Services or for as long as the user has an account with us.

Sources of personal information

Learn more about the sources of personal information we collect in “What information do we collect?”

How we use and share personal information

Learn more about how we use your personal information in the section, “How do we process your information?”

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information in the section, “When and with whom do we share your personal information?”

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be “selling” of your personal information.

We have not sold personal information to third parties for monetary consideration in the preceding twelve (12) months. We do use analytics and advertising partners to measure and optimize our marketing, which — depending on your device permissions and applicable law — may be considered “sharing” of personal information for cross-context behavioral advertising. You can opt out of this use of your advertising identifier through Apple's App Tracking Transparency prompt or your device's tracking settings, as described in “Controls for do-not-track features and app tracking.”

Your rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

Right to know whether or not we are processing your personal data
Right to access your personal data
Right to correct inaccuracies in your personal data
Right to request the deletion of your personal data
Right to obtain a copy of the personal data you previously shared with us
Right to non-discrimination for exercising your rights
Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (“profiling”)

Depending upon the state where you live, you may also have the following rights:

Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including the privacy law in Florida)

How to exercise your rights

To exercise these rights, you can contact us by emailing us at team@commonvillager.com, or by referring to the contact details at the bottom of this document.

Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.

Request verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at team@commonvillager.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

California “Shine the Light” law

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in the section “How can you contact us about this notice?”

12. Do other regions have specific privacy rights?

In short: You may have additional rights based on the country you reside in.

Australia and New Zealand

We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020 (Privacy Act).

This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.

If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, in particular:

offer you the products or services that you want
respond to or help with your requests
manage your account with us
confirm your identity and protect your account

At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section “How can you review, update, or delete the data we collect from you?”

If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand's Privacy Principles to the Office of the New Zealand Privacy Commissioner.

Republic of South Africa

If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are:

The Information Regulator (South Africa)
General enquiries: enquiries@inforegulator.org.za
Complaints (complete POPIA/PAIA form 5): PAIAComplaints@inforegulator.org.za & POPIAComplaints@inforegulator.org.za

13. Do we make updates to this notice?

In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Last updated” date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

14. How can you contact us about this notice?

If you have questions or comments about this notice, you may email us at team@commonvillager.com.

15. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please email us at team@commonvillager.com.